Absolutely agree AI is reshaping search, but here’s the deal: most “expert” agencies are stuck peddling outdated tactics like keyword stuffing and link building black magic. Look, the hard truth is, the algorithms have evolved beyond simple tricks. The real challenge now is providing solid, user-centered data to teach AI how to truly interpret and rank content. Until marketers stop treating AI like some magic box to game and start seeing it as a tool requiring thoughtful training, we’ll keep spinning wheels in the mud. Anyone else seeing this disconnect, or am I just too jaded after two decades in SEO?